Viacom Studios commissioned us to produce graphics for Holidaying with Jane McDonald, the follow-up series to Jane's Bafta winning travel show Cruising with Jane McDonald. As well as the titlecard each show has multiple sequences to illustrate both the journeys taken by Jane (or one of the guest presenters) and alternate accommodation options. We also created bespoke flag wipes to transition the show from one destination to the next.
We created the title graphics for Holidaying with Jane McDonald, a travel series following Jane as she explores destinations across the UK, Europe and beyond. The brief called for a warm, uplifting visual identity that captured the show’s mix of discovery, personality and relaxed holiday storytelling.
Our London studio developed a bright, contemporary graphic style using clean typography, sun‑lit palettes and smooth transitions inspired by beaches, city breaks and scenic escapes. The animation was crafted to feel inviting, friendly and cinematic, supporting the programme’s easygoing tone while meeting broadcast standards for UK television.
This project highlights our experience in producing broadcast‑quality TV graphics for UK audiences, adapting our design approach to suit travel and lifestyle formats while maintaining a cohesive visual language across the Jane McDonald series.