We created the title graphics for Jane McDonald’s Weekends Away, a travel series that follows Jane as she explores short‑break destinations across the UK and Europe. The brief called for a warm, uplifting visual identity that reflected the show’s mix of discovery, personality and relaxed weekend‑escape storytelling.
Our London studio developed a bright, contemporary graphic style using clean typography, soft textures and colour palettes inspired by coastal towns, countryside retreats and city‑break adventures. The animation was crafted to feel inviting, friendly and cinematic, supporting the programme’s easygoing tone while meeting broadcast standards for UK television.
This project highlights our experience in producing broadcast‑quality TV graphics for UK audiences, adapting our design approach to suit lifestyle and travel formats while maintaining a cohesive visual language across the Jane McDonald series.